My Role: Designer, Strategy, Art Direction
Everyone deserves to experience the magical accessibility of costco, even city dwellers.
If only there existed a Costco brand bodega-esque corner stores that kept extensive household essentials stocked.
Imagine yourself navigating the bustling city streets, always on the move. Your busy lifestyle demands a balance between work, social commitments, and those precious moments of quality time. You value Costco's unbeatable prices and quality, but the trip to their warehouse? It just doesn't fit into your packed schedule.
For city people like you, Costco can feel out of reach. Transporting bulk items without a car, dealing with limited apartment space, and managing the sheer size of Costco products make it impractical.
Now, imagine a solution that brings Costco's quality and value right around your local corner. No more worrying about hauling large quantities or where to store them. Imagine enjoying the best of both worlds – quality-priced items and convenience.
With the launch of Costco Essentials, we want to simulate a city takeover. On every corner would lie directions to the nearest Costco Essentials cornerstore.
