CRAIGLIST
Craigslist is notoriously the crossroads of peculiar artifacts and prolific barterers. Why not embrace the unpredictable nature of this wild west-esque service. Find your weird on craigslist.
My Role: Designer, Art Direction
THE APPROACH
The goal of this campaign was to spread the gospel of craigslist by highlighting the strangest listings that the service has to offer. This publicity stunt with weird but intriguing objects, some of which fabricated, would work to expand the horizons of consumers and get people talking.
Similarly, we would use sensationalized blogposts from the website’s ‘missed connections’ tab to evoke emotion within the viewer. Some of these stories would relate to pop culture, like Prince Charming chasing after Cinderella.
