FOUNDED VINTAGE
Our mission
ABOVE ALL, FOUNDED fosters a community of likeminded, artistically driven individuals who share a love sustainability and clothes. We’re Fighting fast fashion by helping people discover their personal style, one vintage garment at a time.
My Role: Designer, Videography, Photographer, Video Editor, Art Direction, Marketing Strategist
Whether it be a Sale where every item is just $1, or a Bi-Annual Flea Market that brings together 50 vendors from cities all over Oregon, our events need engaging, retro feeling promotion. Aesthetically, world building is a big priority. We aim for all our posters to hang suspended in time somewhere on the timeline between 1960 - 1990. Overtime, a rugged and faded signature style has emerged. Our hope is that someday, decades down the line, these posters will hang proudly in someone else’s vintage store.
In the age of social media, a brick and mortar store rarely survives without an online presence. To bring in new customers, we use a healthy mix of fast paced comedy shorts, informative history focused videos, and aesthetically pleasing ASMR videos. Thus far, our most successful videos have showcased various styled outfits blended together with match-cuts. A series that has garnered considerable ‘in-person’ interaction is Milly on the Street, which highlights the quirks of social interaction and centers the community’s thoughts, similar to Channel 5 or The Eric Andre Show.
In total, our instagram reels have amassed just over 200k views on the platform.
Founded Vintage also serves as a platform that houses creative expression unbridled by strategic marketing. Some of our projects serve to further establish our brand identity.
This video pays homage to the iconic 1971 Levi’s commercial entitled “The Stranger”.
Our version shows consumers that any gathering can be spiced up with a vibrant personal style.
With frequent pop-up shops on the University of Oregon campus, and our participation with various local Eugene events, Founded was in need of a vinyl banner that reps our color, logo, and physical address. When we take part in local outreach events, our goal is to spread awareness that we in fact have a physical location that shoppers can come visit.