My Role: Designer & Art Direction
2024 Crestwood Bond
The 2024 Crestwood Bond aimed to infuse roughly $117 million dollars into 6 schools in Dearborn Heights, Michigan. In the Crestwood School district, schools at every age level needed new air conditioning, roofing repairs. electrical/plumbing restoration, structural upgrades, and more robust security. I aimed to create professional, yet vibrant social media infographics to build buzz for the campaign. The Crestwood School District bond proposal has passed with overwhelming support, marking the largest voter-approved bond in the district’s history.
The 240+ graphic campaign displayed which city officials supported the bonds, how and when to vote, and most importantly showcased the school upgrades that the bond would fund. We aimed to maintain a professional, clean style that relayed information in a way that parents and community members could relate to. Seeing as the bond failed to pass the previous year due to lack of awareness, the primary goal was flood social media channels with a constant stream of relevant information promoting the bond.