LOGOS
001. The Primary Wear N’ Tear logo introduces our brand character, the Vagabond, who is a highly specialized nomadic seamstress that wanders through the world breathing new life into old garments. Inspired by the shrouded caricatures of 90s Japanese neighborhood watch signs, his silhouette evokes mystery. He travels light, but always has what he needs.
002. The signature of the sewist himself. The sleek JPM script logo elevates any garment or design by accenting it.
003. The secondary WNTR logo depicts our lanky protagonist face on this time. This logo lends itself to a custom cotton interior label to verify authenticity. The slight cross shape pays homage to historical symbols such as the christian cross, and is meant to evoke strength.
004. This size tag takes inspiration from vintage Union Made tags. It also incorporates the Sashiko (刺し子) cross stitch design in the background, which is one of WNTR’s go-to repair methods.
005. The tertiary logo functions as a brand patch sewn somewhere on the outside of a garment. It is a twist on a the traditional pirate ‘Skull and Crossbones’ design. The free spirited nature of a captain Jack Sparrow esque pirate is foundational to the ethos of WNTR.
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Custom J copyright spoof logo
