Umpqua Dairy

Rebrand

Umpqua Dairy, a fridge shelf staple in the PNW, would greatly benefit from aesthetic modernization. In this case, a complete overhaul was not in order though. Strategic updates that breathed a breath of fresh air into the brand, without losing their signature design quirks were key.

All work in this project was done solely by me

A LOGO REIMAGINED

Advertisements

The goal was to center the source of dairy, the cow, as a fun mascot for the brand. By literally putting the dairy cow in the driver seat of this campaign, it establishes a deeper connection between consumers and where their products come from. In turn, this builds rapport, and makes the brand’s identity more memorable.

Brand Book

  1. Billboard Ads 2. Bus Ads. 3. Style Guide 4. Social Media Ads 5. Stationary 6. Revised Logo 7. Print Ad 8. Place of Purchase Ad

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A modern logo mark, vibrant colors, and lighthearted messaging are the perfect combination that will propel Umpqua into a new age of audience relatability.

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